Posted on March 07, 2018

Vodafone Qatar marked International Women’s Day with a series of events and activities designed to celebrate, encourage and support women in the workplace. Every year on 8th March the world joins hands together to support, raise, inspire and motivate women across all fields of work.

Vodafone Qatar hosted an open day at the Four Seasons Hotel, for women in Qatar and the Company’s female employees, in order to promote its ReConnect programme that aims to bring talented women back into the workplace after a career break.

The all-day event focused on building women’s confidence to help them re-enter the workplace, with several guest speakers including Ms. Aysha Al Mudakha the CEO of Qatar Business Incubation Center, Ms. Susie Billings the Head of Qatar Professional Women’s Network and Ms. Najat Al Mahdy, an HR professional who spoke about recruitment tools. In 2017, Vodafone created the ReConnect programme to attract talented women who have left the workplace for several years, in most cases to raise a family, and who would like to return to work on a full-time or flexible basis, but are struggling to make the professional connections needed or refresh the skills required.

This Vodafone global initiative will increase the number of women in management roles, with around 10% of all Vodafone external management hires worldwide recruited through the programme over next three years. The programme will complement other Vodafone global initiatives focused on encouraging and supporting women in the workplace including the Company’s ground-breaking global maternity policy announced in March 2015. Recent economic research by KPMG for Vodafone found there are an estimated 96 million skilled women aged 30-54 on career breaks worldwide, and an estimated 55 million of these have experience at middle-manager level and above.

According to the KPMG research, programmes like this will not simply provide access to an untapped talent pool of highly experienced people, but could provide economic benefits.