Posted on March 18, 2014

Stenden University Qatar (SUQ, pictured) is establishing its position as a driver of innovative initiatives in service management training, research and technology to support tourism in Qatar with the development of Qatar PLUS

Coinciding with the appointment of Dr Eddy Tukamushaba MBA, an international expert in service quality, hospitality education and destination branding, Stenden looks to roll-out its new service quality assurance certification later this year.

Eddy Tukamushaba 1 [].jpgAt SUQ, Qatar’s only professional hospitality, tourism and international business management college, Dr Tukamushaba will be involved in the new comprehensive service management training programme that aims to instill a superior service mindset across multiple sectors. The QatarPLUS programme serves to underline the university’s commitment to providing the highest service quality standards through training and education, not only inthe hospitality industry but across all areas of business in Qatar.

Stenden University Qatar Executive Dean, Professor Robert Coelen said: “We are delighted to welcome Dr Eddy Tukamushaba to join our expanding team of highly-accomplished international tourism and hospitality experts. Qatar has great ambitions for the growth of its tourism sector and SUQ can support this development through high-quality, strategic research and training to create and maintain service standards of excellence across all sectors in Qatar. 

Qatar PLUS is a strategic initiative Stenden is driving to deliver superior hospitality in services that interact with visitors to Qatar.  With Qatar PLUS, we hope to engage all businesses in Qatar in a bid to protect investment in the country by ensuring an impressive visitor experience for tourists and Dr Tukamushaba will have a central role in its delivery.”

Qatar PLUS will include four major elements. These will combine service training in the application of service standards to make visitors feel welcome from the moment they touch down, with the provision of a universal Wi-Fi connection to simplify a visitor’s stay in the country.  In addition, the latest mobile technology will provide current information on what is on offer in Qatar with the ability to book events, meals, hotels or transport. Finally, the initiative will include defining Qatar’s web presence to reflect its cultural and sports heritage to enthuse visitors before they arrive.

Dr Tukamushaba said: “It is a great honour to join SUQ at such a watershed moment for tourism and hospitality in Qatar and the Gulf region, which will witness unprecedented growth and Stenden University Qatar will be at the heart of this development. I have already been impressed with the quality of the students here and I am looking forward to implementing crucial programmes like Qatar PLUS which will help position Qatar as a regional hub of tourism with service quality at the top of the agenda.”

Dr Tukamushaba joins SUQ as Senior Lecturer from The Hong Kong Polytechnic University, whose School of Hotel and Tourism Management is ranked no. 2 globally in terms of academic scholarship and research in tourism.  There he achieved his PhD in Hotel and Tourism Management after securing a highly-competitive scholarship from the Hong Kong government.

With an MBA Marketing and a BBA in Tourism Management, both from Makerere University in Uganda, Dr Tukamushaba has 20 years’ international experience in hotels, travel and tourism. He has received numerous awards for research, including the Excellent Research Paper Award at the Tourism Sciences Society of Korea conference for a joint research paper on Modelling service quality improvement priorities in selected hotels for efficient service delivery.

At SUQ he will help develop the university’s research capabilities to provide strategic research which supports Qatar’s growth as a world-class tourism hub. This is in line with Qatar Tourism Authority’s recently launched National Tourism Strategy, which outlines the increasingly important role tourism will play in Qatar’s diversifying economy. QTA forecasts that by 2030, there will be 127,000 tourism jobs in Qatar, $11billion spent by tourists in Qatar and that the number of tourists to Qatar will increase to seven million.

Dr Tukamushaba’s position is part of an expansion by SUQ, which has recently appointed a number of international experts and PhDs,whose work will further develop the university’s tourism research, education and training capabilities.