Posted on October 12, 2017

In its drive to promote Brand Qatar across new regional and international markets alike, Qatar Development Bank (QDB) – through the support of its specialist export wing, Tasdeer – participated at Anuga trade fair held in Cologne, one of the world’s leading exhibitions for retailers in the food and beverage industry.

This was QDB’s second time participating at the renowned biennial food expo, in line with the development organization’s consistent efforts to assist Qatari agri-food manufacturers promote their products in the international market and secure new export opportunities globally. Tipped as one of the “world's largest and most important trade fairs” for retail food trade and catering market, this year, Anuga trade fair, held from 7 to 11 October 2017, welcomed nearly 160,000 visitors and hosted more than 7,400 exhibitors from 107 countries.

QDB’s pavilion exhibited both well-established local organizations as well as small and medium-sized enterprises (SMEs) from Qatar’s local food industry. The companies present at Qatar’s national pavilion included Qatar Food Factories Co., IN-Q Factory & Co., Arab Qatari Agricultural Production Co., Asak Group Inc. (Al-Qaseem Dates, Raha Bakers, Azba Farm and Munah Foods Factory), Qatar Meat Production Co., Agrico, Ocean Fish, Albina Snacks, Dandy Company Limited, Gulfood Production, Qatar Flour Mills Co., Al Sulaiteen Agricultural & Industrial Complex (SAIC), and Kaafe. This year, the Qatari companies participating at Anuga 2017 displayed a wide variety of their best products, including dairy items, dates, flour-based items, bakery goods, confectionary products, seafood, poultry, processed foods as well as natural juices.

Speaking during the 5-day exhibition, Executive Director of Export Development & Promotion Agency – Tasdeer, Hassan Khalifa Al-Mansoori said: "Qatar Development Bank regularly spearheads the promotion of Qatari products and exporters in international exhibitions with the aim of opening new markets for the nation. During the past year, Qatari export products have increasingly found home in Europe’s marketplaces, having participated in a series of exhibitions. Similarly, our participation in Anuga 2017 exhibition aims to further strengthen the commercial trade relations between Qatar and Germany.”

He continued: "Given the evolving trade climate in the region, many local companies are increasingly appreciating the importance of change management. To this end, QDB lends assistance to these organizations by directing them to new marketing windows as well as helping them find alternative markets to export their products. Today, thanks to the opening of a new major seaport in Qatar – the Hamad Port – we are in an improved geostrategic position to charter new trading routes and strengthen trade relations with distant markets like Germany. And after tremendous successes in our local market, we firmly believe it is time for our local companies to proceed towards new horizons and expand into the regional and international market, as envisioned in Qatar National Vision 2030.”

Anuga 2017 is an international platform linking the world’s food industry service providers and buyers, effectively connecting professionals from across the global agri-food industry. The recently concluded participation in Cologne comes as the latest in a series of events in which Tasdeer has promoted local food and beverage retailers. For instance, in October 2016, QDB partook in SIAL exhibition in Paris, and more recently, in March 2017, it partook in Gulfood and Agriteq expos. Notably, last year, the specialist export wing, Tasdeer, held up deals worth QR 720 million and enabled 40 new exporters to enter the market. It partook in 3 international bilateral meetings along with 41 local companies as well as participated with 76 local exporters in 6 different export trade exhibitions, where 117 different exports were promoted.

Since its inception, Tasdeer has contributed greatly to promoting the presence of Qatari exports in foreign markets through a wide range of activities and events, such as international exhibitions, bilateral trade cooperation programs and training workshops. Furthermore, the research team at Tasdeer regularly publish their findings in a variety of manuals with specialized instructions, such as "Trade Secrets: The Export Answer Book for SMEs" and "Qatar’s Exporters Directory.” In addition to offering local exporters valuable consultation, these publications have sought to provide information on accesses QDB’s financing and insurance coverage solutions available to Qatari exporters against the risk of a loss of funds inherent in the global export trade.