Posted on November 16, 2014

Qatar Tourism Authority (QTA) is to build up its tourism promotion activities in the prime GCC market by appointing a new representation office in Saudi Arabia, with the main offices in Riyadh and Jeddah servicing other GCC states, Bahrain, Kuwait, Oman and the UAE. QTA Executive Director of Marketing & Promotions, Mr Rashed AlQurese, said, “The GCC is our most important market. Accounting for some 40% of all arrivals, it is a large source of visitors to Qatar, while Saudi Arabia alone contributes more than half of the annual inbound GCC tourist total. It is therefore vital that we maintain a high profile and build up our promotional and marketing activities in these key markets.”

The QTA’s presence in Saudi Arabia is expected to greatly enhance Qatar’s on-the-ground presence in the Kingdom and marketing activities will stretch to other GCC countries with the objective of introducing and develop Qatar as an exciting and convenient neighbouring destination for both business and leisure travel, with special appeal for families seeking a luxury break. “Our focus will be on conveying a strong message that Qatar offers the ideal mix of top quality accommodation, cultural attractions, family entertainment, shopping, dining and other leisure activities to appeal to this regional market,” said Mr AlQurese.

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“The offices in Riyadh and Jeddah will engage in pro-active marketing to tour operators, travel agencies and event organizers,” he noted. “Promoting increased awareness of Qatar’s attractions through the media and on-line training programmes will be a major priority and we hope to capitalize on growing regional interest generated by cultural and sporting events in Doha, especially the 2015 World Championship Handball in January and the forthcoming 2022 FIFA World Cup as well as the many regular annual events and festivities.”

Mr AlQurese noted that the appointment of Saudi-based office will complement the QTA’s ongoing initiatives in the market and provide the necessary day-to-day follow-up to translate awareness-building contacts into concrete business results.