Posted on November 28, 2013

Q–Auto, Qatar’s official Audi dealer, proudly declared open a brand new Audi Boutique at one of West Bay’s most luxurious addresses; The Gate Mall.

The upscale boutique is based on the concept of providing high-end customers an exclusive interactive experience with Audi’s top models.Among the launch event’s attendees were, HH Sheikha Hanadi Bint Nasser Bin Khaled Al Thani chairman of Q-Auto, Mr Issa Abdel Salam Abu Issa Chairman and CEO of Salam International, Kevin Hughes, General Manager at Audi Qatar, Mohamed El Talkhawi General Sales and Marketing Manager at Audi Qatar, and other distinguished guests, members of local and regional media as well as a host of Audi fans.

The opening event captured the imagination of those present,reflecting the true spirit of the brand. The grand opening incorporated a number of special visual effects, blended with classical music and showmanship, giving Audi enthusiasts a spectacular show. The boutique unveiled a beautiful range of Audis, placing them at the center of the celebratory atmosphere, which amply testified to the luxurious elegance of the brand.

The stunning models on display at the new Audi boutique include,the Audi R8 4.2, S6, S7, A8, S8, RS5, Q7 and the TTRS, each of which have been crafted to exude refined elegance and performance at its highest. The plush boutique is located on the ground floor of the Gate Mall, a recognizable landmark in West Bay, renowned to shoppers as much for its beauty as for its prestige.

Commenting on the opening of the new location Kevin Hughes, General Manager at Audi Qatar, said, “Fans of Audi will notice immediately that this boutique is designed to capture the spirit of Audi: the luxury, sportiness and progressiveness that set Audi apart, making the brand a cut above the rest. Our investment in this boutique not only reflects the confidence and success of Audi’s international stature and command, but also symbolizes our resolve to continue to place the most sought after Audi ranges before our customers.”

Mohamed El Talkhawi, General Sales and Marketing Manager at Audi Qatar, said, “We are delighted to have brought Audi to one of West Bay’s most upscale neighborhoods. What you see around you reflects a boutique concept rather than the expected ‘automobile showroom’ approach that is often used in the market. This is a willful distinction we have made in order to encapsulate the essence of the Audi experience. What we have opened today is a an entirely new experience for Audi fans complete with a high-end range of vehicles and VIP touches to be enjoyed by every customer who walks through these doors.”

Mr. Ibrahim Bitar, Managing Director of Salam Bounian, the developer of The Gate Mall, said “We consider it a joy and privilege to open our doors to house one of the world’s high-end automobile brands. We believe that The Gate Mall and Audi share a devotion to style and elegance. The Gate Mall is uncompromising when it comes to quality that sets us apart. We are delighted with our newest tenant and we are thrilled to have them here.”

In order to celebrate the launch of the boutique, Audi had also launched an imaginative social media campaign. From among the Audi fans present at the opening, a lucky winner was chosen as part of a draw. The winner is entitled to an opportunity to experience the Audi TT through a test drive over a full weekend. Furthermore, the first 10 new Audi customers will be eligible for entry into a draw to win all-expenses paid trip to Dubai and spend two luxurious nights in a top 5 star hotel.