Posted on April 25, 2018

Nasser Bin Khaled and Mercedes-Benz are pleased to announce their partnership with Virginia Commonwealth University School of the Arts in Qatar (VCUarts Qatar) in its 19th Annual Fashion Show "Pendulum". The fashion show will take place at The Westin Doha Hotel & Spa on May 3 evening.

The partnership of NBK and Mercedes-Benz is part of their social corporate responsibility to support education, culture and arts, and this partnership with VCU Qatar is part of wide range of partnerships with organizations in Qatar. HE Sheikh Nasser Bin Nawaf Al Thani, deputy CEO, NBK Holding Said: “NBK Holding is pleased to contribute to the cultural scene and arts in Qatar. Our collaboration with an esteemed university such as VCU reflects our vision in supporting education and the cultural scene in Qatar.”

NBK Holding has a long legacy in Qatar supporting major events in various fields, culture and sports, including The NBK tennis tournament and others. The company is committed to support Qatar’s economy as well as events that enhance the image of the country. HE Sheikh Faleh Bin Nawaf Al Thani, Operations Director – Auto, NBK Holding  said : “Mercedes-Benz means art. The art if design and creativity. It is part of Mercedes-Benz brand to be aligned with fashion, design and arts. In addition to supporting such events, the Mercedes-Benz Fashion Week is a clear testament of our long heritage in appreciating fashion and supporting young and emerging local talents”.

NBK and Mercedes-Benz 2 [].jpg

This unique show, featuring the collections of 25 sophomore, junior, and senior fashion students from VCUarts Qatar, as well as four senior students from the University’s Richmond campus, will take place on May 3, from 6:30pm to 7:30pm. Pendulum will showcase the individual vision, creativity, and styles of VCUarts Qatar’s students. The collections on show will present an eclectic mix of day to evening looks that reflect the singular aesthetic of each student and their individual concepts. More than 100 garments, ranging from evening wear to children’s wear will be shown at “Pendulum”. Nasser Bin Khaled and Mercedes-Benz, along with other companies will present awards to outstanding university and departmental design and academic achievements.

During the show, NBK and Mercedes-Benz will display two of their iconic cars that reflects the innovation of design of the brand, the luxury S Class and the S cabriolet. NBK Holding is one of the leading family businesses in Qatar. Established in the 1950’s, NBK widened its umbrella of businesses to include several new companies with various operations and partnered with key multi-national organisations. Today, Nasser Bin Khaled Holding is a lead provider of premium products and incomparable services, strategically aligning itself with the world’s best automotive companies, and managing more first-class companies and dealerships.

Nasser Bin Khaled Automobiles, the authorized general distributor of Mercedes-Benz in Qatar has built its success by establishing solid, longstanding relationships with its customers, and by offering a wide range of quality products. As a brand name, Nasser Bin Khaled Automobiles is deeply associated with a history of premium quality service and market leadership. Established in 1957, Nasser Bin Khaled Automobiles is Qatar’s exclusive distributor of three of the world’s most respected, iconic brands: Mercedes-Maybach, Mercedes-Benz and Mercedes-AMG.