Posted on April 05, 2017

Qatari residents are being urged to be 'camera-ready' next week as part of a unique awareness campaign surrounding the new Cadillac XT5 2017. The creative minds of social media company Luster are teaming up with Qatar's sole Cadillac dealer Mannai Trading Co. LLC to showcase the new crossover vehicle at Landmark Mall on Friday March 24 and Saturday March 25.

The high-tech digital campaign will be a world's first Luster mosaic of a Cadillac, enabling Qataris to become a part of history in the making. All they have to do is use their own smartphones to gram photos on Instagram using the #DiscoverXT5. Luster will collect and print each photograph and will piece them all together into a large photo-mosaic of the Cadillac XT5 2017. The highly innovative campaign will also be used as a unique launchpad for Mannai Trading Co. LLC to promote the dealership and offer further details on the new Cadillac.

The Cadillac XT5 2017 luxury crossover comes with a generously sized interior filled with advanced features to help keep you safe and connected, while the chiseled exterior lines make a striking statement on the road. The All-Wheel-Drive provides smooth, confident handling in a variety of conditions. And the dynamic new 3.6L V6 engine with Eight Speed Automatic Transmission delivers effortless acceleration that takes you to highway speeds quietly and smoothly. Real Time Damping Suspension monitors road and vehicle inputs to help reduce vibrations, while Driver Select Mode, enables you to choose between three distinct driving feels: Touring Mode, Snow/AWD Mode and Sport Mode.

The crossover has a suite of progressive technology features to help keep you aware and connected. From the available Rear Camera Mirror to Cadillac CUE®1, the 2017 XT5 cabin comes with the Active Fuel Management System, which temporarily turns off two of the engine’s cylinders, optimizing fuel efficiency. The new XT5 is 126 kg lighter than its predecessor and offers increased rear-seat legroom, while the Cadillac CUE system has been upgraded, with a faster and more powerful processor providing best-ever response and accuracy. 

It features an integrated wireless charger for mobile devices, with a slot designed into the front-center portion of the center console. Also standard are Apple CarPlay and Android Auto – the predominant new systems for simpler in-car phone integration. The rear liftgate includes hands-free operation, allowing it to open or close via gesture control underneath the rear bumper. The XT5 also features Cadillac’s Driver Awareness and Driver Assist packages to aid vision and collision avoidance, including automatic front and rear braking for low-speed conditions, Lane Keeping Assist, Rear Cross Traffic Alert and Side Blind Zone Alert.

Mr Ivor D’Cunha, General Manager - Operations of Mannai Trading Co. LLC, said: "We wanted to deliver a memorable and exciting campaign for the Cadillac XT5 in Qatar that enabled the public to discover more about it while helping to make a little piece of history at the same time. "So we are delighted to be involved with a unique digital collaboration with Luster for the world's first Mosaic of a Cadillac. "The highly innovative campaign matches the cutting-edge capabilities of the Cadillac XT5, so it's a perfect combination. The Luster Mosaic also helps create an instant and unforgettable message in a fun way: the 2017 Cadillac is a memorable car to be seen in.”

Mr Mutasim Ahmed, Luster Qatar head of Commercial said: “Luster carries a strong force, 2 steps ahead of its game to bring a new social media marketing experience to the heart of Qatar. A mosaic event of this magnitude seeks to amplify brands across the country through a very unique guest driven mechanism”

The Luster Mosaic team will be in action:

  • Friday March 24: 3pm to 10.30pm
  • Saturday March 25: 12 noon-8.30pm