Posted on March 06, 2017

In its ongoing commitment to support the Government of Qatar in its journey towards a smart future, Microsoft today dazzled spectators with its latest innovations and e-government solutions, at the fourth Qatar ICT Conference and Exhibition (QITCOM).

Patronized by H.H. the Emir Sheikh Tamim bin Hamad Al-Thani and H.E. Sheikh Abdulla bin Nasser bin Khalifa Al-Thani, Prime Minister and Minister of the Interior, the QITCOM 2017 is organised by Qatar’s Ministry of Transport and Communications (MOTC) at the Qatar National Convention Centre, and will run from 6-8 March. This year’s edition is around the theme of “Qatar – Towards a Smart Future”. Microsoft demonstrated a range of world-beating solutions, covering artificial intelligence, mixed reality, the Internet of Things, machine learning, cyber-security, the cloud and big data. Each was aimed at empowering Qatari organisations – regardless of size or industry – to achieve more through digital transformation.

“Microsoft has a strong relationship with Qatar’s Ministry of Transport and Communication, and we stand firmly behind the ministry and the Government of Qatar as they work towards the Qatar 2030 Vision, launched by His Highness Sheikh Hamad bin Khalifa Al Thani, Father Emir of the State of Qatar,” said Lana Khalaf, Public Sector Director and Acting Country Manager, Microsoft Qatar. “Microsoft is a leader in the Qatar IT sector and a Pearl sponsor at QITCOM 2017. One of the many reasons for this is that governments like the Government of Qatar and events like QITCOM are adopting a philosophy towards technology that we very much share. Indeed, we see our mission as helping every organisation and individual on the planet to achieve more. So, what better way to demonstrate that than at QITCOM?”

Microsoft’s stand at QITCOM 2017 demonstrated Smart Qatar solutions. The company, in conjunction with its strategic partners, crafted nine pilot solutions customised for Qatar and the challenges the nation faces as it builds a smart society. The solutions bridged the areas of sport, transportation, health, environment and logistics. The Surface Hub Wall introduced delegates to the power of the enterprise-ready Surface Hub and the versatile Surface Pro 4 and Microsoft HoloLens. Live demos of ground-breaking solutions, such as Crowd Insights, ChatBot and Social Listening, showed these three devices working in harmony.

Microsoft demonstrates the future 2 [qatarisbooming.com].jpgMicrosoft’s HoloLens partner Trimble operated the HoloLens Corner, where attendees were given the opportunity to explore the capabilities of the device and walk through an interactive holographic experience of QITCOM. Microsoft HoloLens is a fully self-contained, holographic computer, that allows users to interact with high-definition holograms in the real world, bring ideas to life and make real-time decisions. The HoloLens Corner also displayed videos of the device in action, and visitors got the chance to interact with pre-built holograms.

Microsoft has long been committed to demonstrating the power of digital transformation to customers, through the flexibility of the cloud, and working with them to envision gains in business efficiency and agility. At Microsoft’s Digital Transformation Counter the company exhibited real-world customer platforms and solutions that have driven tangible, lasting change within organisations, enabling them to effectively engage customers, empower employees, optimize operations and transform their business models. The Devices Table showcased Microsoft’s top-of-the-range hardware, such as the Surface Pro 4, with its market-leading security features and superior productivity capabilities. Also on display were an assortment of powerful innovations in hardware achieved by Microsoft’s OEM partners, such as Dell, Toshiba, Lenovo and HP.

“Our superlative OEM partners remain a key focus of our digital transformation message,” said Lana Khalaf, Public Sector Director and Acting Country Manager, Microsoft Qatar. “Their innovations play a vital part in the solutions we bring to individuals and organisations everywhere and we remain unwaveringly committed to them.” Microsoft also showcased Sadeem, an e-services solution that the company built for the Government of Qatar, based on Microsoft Dynamics 365 and BI. With the help of Microsoft trainers, the Qatar Ministry of Transport and Communication held a series of workshops at QITCOM 2017, to introduce Sadeem to government employees.

Furthering Qatar’s e-Government 2020 strategy, Sadeem will act as a Platform for all government entities aiming to better serve individuals and businesses, and empower them with the right business intelligence tools to monitor their operations. It will also help enable them to efficiently implement e-services driving true Digital Transformation. “As we head deeper into the era of New IT, digital transformation becomes increasingly important; it demands a change in process, not just in technology,” said Lana Khalaf, Public Sector Director and Acting Country Manager, Microsoft Qatar. Our solutions enable organisations to embark on this transformative journey more easily – to reimagine their business and evolve their models to take on new market opportunities and achieve more.”

The Cloud Corner at Microsoft’s stand was dedicated to exploring the technology at the heart of the modern ICT world. Three counters demoed the power of cloud computing – one for Microsoft’s Azure cloud platform itself, as well as Windows Server and System Center; one for SQL Server, Power BI, machine-learning and analytics; and one for productivity solutions. At Microsoft’s Partners’ Pavilion, the company’s Platinum Sponsors QDS, Ebla and ICT and Gold Sponsors ITWORX, Sitecore, Netways, Exceed, barracuda, Mannai and Bismart displayed their own solutions.

“Offering enterprise level business solutions to empower our customers in achieving their business objectives is at the core of our mission. Our presence at QITCOM reiterates EBLA’s commitment to business in Qatar by showcasing our offerings, and finding new ways to accelerate the use of emerging technologies “Said Nabil Nuseibeh, Country Manager, EBLA Computer Consultancy. “At QDS, our mission is to enable greater productivity for our customers by delivering successful solutions based on state-of-the-art technologies. We are proud to partner with Microsoft at this year’s QITCOM and leverage this opportunity to demonstrate our diversified business solutions” said Muhammad Ali Khan, Manager – Business Applications, Qatar Datamation Systems

“At ICT, we take pride in offering end-to end computing solutions for our customers” said Abdus Salam Knio, General Manager, Information, Communication and Technology WLL. “We are pleased to be part of this event, and our collaboration with Microsoft serves to reiterate our mission towards providing enterprises with the technologies they need in order to stay competitive." “Microsoft believes technology can have an extraordinary impact on digital transformation for organisations in all sectors, public and private,” said Lana Khalaf, Public Sector Director and Acting Country Manager, Microsoft Qatar. “Our solutions will doubtless play a huge role, along with many others, in furthering the economy and the ICT landscape in Qatar as we work together to support the government in the implementation of its bold vision for the nation’s future”

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