Posted on September 22, 2019

One of Qatar's longest established companies, Bin Yousef, which operates across seven key sectors, has rebranded to reinforce its local market presence with a strong, unified, yet multi-faceted group. The rebrand looks forward to a new, growth era for the group in the B2B service sector, including cargo, technology, tourism and facilities management.

The new brand identity has emerged to strengthen the local, regional and international positioning of the 40-year-old Bin Yousef and develop a robust group culture of quality and innovation. All the group's sub-brands, which include Bin Yousef Fashion, Bin Yousef Cargo, Bin Yousef Investments, Bin Yousef Tourism, Bin Yousef Catering, Bin Yousef Real Estate and Bin Yousef Facilities Management, are now consolidated under a single, edgy, innovative and refined visual identity. “The group is constantly seeking out new business avenues,” explained Bin Yousef's Managing Director, Mohammed Akbar Al-Baker. "The new identity represents this progressive approach and Bin Yousef's evolution into a modern entity determined to thrive in the current challenging economic climate and to continue to be a force to be reckoned with in the Middle East.”

The rebrand builds on Bin Yousef's three decades of operations which have seen it grow as a key retail player in Qatar, housing some of the world's top luxury fashion brands including Bvlgari, Moncler, KENZO and Escada, to a leading B2B service provider across various industries. The group's flagship business, Bin Yousef Cargo, has evolved into a leading regional freight forwarder providing state-of-the-art warehousing, logistics, packing and removals and courier services. Most recently, Bin Yousef expanded with the launch of Bin Yousef Investments which vigilantly assesses global investment opportunities with a focus on commodities, asset acquisition and joint venture partnerships and Bin Yousef Facilities Management, which provides premium maintenance and reliable technical services to properties across Qatar. Bin Yousef itself has a strong track record in Qatar's property arena with Bin Yousef Real Estate holding an expansive residential portfolio.

Also new to the group is Bin Yousef Catering which addresses the market demand for wholesale supply of custom-made baked pastries and confectionery, crafted to the individual requirements of various clientele, including privately-owned cafés and coffee shops, hotels, restaurants, event and government companies. Bin Yousef Catering has also moved into the healthy foods segment that includes fresh bakes and home-made protein bars.