Posted on January 06, 2018

Bedaya Center for Entrepreneurship and Career Development (Bedaya Center), a joint initiative by Qatar Development Bank and Silatech, in collaboration with “L’ETO café,” has launched a competition for the best flower arrangement for local entrepreneurs working in the field of floristry.  The competition started on January 1 and will run till the 12th of this month.

The competition is open to participants who own this business for at least 6 months with either a commercial registration or a licence to conduct domestic business (work from home). To take part in the competition, participants can upload photos of previously done arrangements on the dedicated website- All photographs must be submitted latest by 12 January.

Following the submission, four candidates will be shortlisted for the finals to attend a workshop to brief them about L’ETO café, which is hosting the competition and the concept behind it to ensure that the submitted flower arrangements for the competition are in line with the café’s concept. Each participant will be granted a week-long opportunity to display his/her arrangements at L’ETO table where guests and customers can vote to select the winning candidate. The winning entry will be granted a month contract for supplying L’ETO café with flower arrangements.

On this occasion, Reem Al-Sowaidi, General Manager of Bedaya Center, said, “Floristry profession is a common occupation among local entrepreneurs, especially women. From our side, we do our best to support local projects to put them on the right track by providing them with a unique experience and opportunity to showcase their products at one of the leading coffee houses in town- “L’ETO Café” where guests and judges can assess their arrangements and select the winner from the finalists” “By joining hands with L’ETO café, we were able to give one local entrepreneur the opportunity to be awarded with a one month-long contract to supply them with follower arrangements. At the same time, other participating entrepreneurs will get a motivation to improve their performance to put the line with competition with their peers in this sector” she concluded.

Salem Al Athba and Hassan Al Maadid, owners of L’ETO café in Qatar while expressing their happiness in partnering with Bedaya Center said, “This kind of initiative is aimed to support local entrepreneurs by providing them an opportunity to highlight the best of all participants and give them an overview about the nature of their work so that they can compete in the local market. We are pleased to be a part of this innovative initiative and we look forward to working with Bedaya in future as well.”