Posted on January 03, 2017

Alfardan Automobiles has partnered with the Qatar Tennis Federation to sponsor the 25th edition of the Qatar ExxonMobil Open, the first ATP World Tour tournament of 2017.

The six-day tournament, taking place on January 2-7, 2017, will be the tenth edition to be sponsored by Alfardan Automotives and will showcase a fleet of luxurious BMW models, including more than 40 chauffeur driven and 20 self-driven BMW 7 Series, BMW X4, BMW X5 and BMW X6 vehicles that will serve the transportation needs of all the participating players and attending officials. With some of the biggest names men’s tennis, including world number one Andy Murray, the defending champion and world number two Novak Djokovic, 2012 champion Jo-Wilfried Tsonga, and Tomas Berdych set to make their presence felt on the courts at Khalifa International Tennis & Squash Complex, fans can expect high-octane action on court and a eye-catching display of the latest from BMW off-court.

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Commenting on the long-standing relationship, Ihab Allam, General Manager at Alfardan Automobiles said: “The decade-long partnership between Alfardan Automobiles and the Qatar Tennis Federation accentuates the strong synergy we share. The Qatar ExxonMobil Open is a display of remarkable prowess – both in terms of athlete performance and event execution – and through its focus on excellence and evolution, it has emerged as an integral part of the ATP World Tour. As one of the event’s long-standing partners, we are proud of its success and look forward to its growth over the next few years as it continues to be a mainstay of the tennis circuit.”

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Talking about the importance of the tournament to the region, Karim Alami, Tournament Director said: “We are excited to welcome the world once again to Doha. Qatar is the hub of global sport and we are passionate about tennis. I’ve no doubt that the 2017 Qatar Exxon Mobil Open will surpass the previous editions. Qatar ExxonMobil Open is a symbol of the strategic and enduring partnerships between many prominent organizations in the country, including Al Fardan Automobiles and QTF, taking the sport to new heights and bringing the finest display of tennis and entertainment to the local community.”

Tennis fans can capture the top seeds arriving in a fleet of chauffered and self-driving cars and check out a diverse line-up of BMW models that includes BMW X4, BMW X5 and BMW X6. Under the direction of the Qatar Olympic Committee, the Qatar ExxonMobil Open has become one of the most exciting and prestigious tournaments on the ATP Tour circuit. Now in its 25th year, the star studded event is expected to have 32 players in the singles competition and 16 doubles teams.

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