Posted on February 05, 2015

The long-term presence of Victoria in the Middle East will again be strengthened this month when the Australian state brings a trade delegation to build on its billion dollar trade relations with the region.

The State Government of Victoria has had a presence in the region since 1997 through its Victorian Government Business Office (VGBO), which helps promote Victorian trade and investment in the Middle East, Africa and Turkey through a variety of programmes and business initiatives. The Middle East market is one of Victoria’s largest export destinations, with goods exports more than A$2.9 billion in 2013-14, greater than India and Japan/Korea. Running from 8-12 February, the trade mission will include more than 130 delegates representing over 80 Victorian companies visiting the UAE, Saudi Arabia, Kuwait, Bahrain, Qatar and Turkey.

Industry sectors participating in the mission include agribusiness, food and beverage, education, equine, fashion and sustainable urban development. A key focus of the trade delegation will be the annual Gulfood exhibition, the world's biggest annual food and hospitality show running in Dubai. The state will also host a ‘Put Victoria on Your Table’ event, which will showcase the best of Victorian produce. Side missions will also see specific opportunities pursued in education in Saudi Arabia and Kuwait, and the equine industry in Qatar.

Qatar Airways DC

“The Victorian Government has a long history of trade missions to the Middle East, and has introduced hundreds of Victorian companies to the market and driven billions of dollars in additional exports,” Victorian Minister for Small Business, Innovation and Trade, Adem Somyurek said. “This mission will give participating companies an invaluable first-hand understanding of local market dynamics and the opportunity to create and strengthen trade and investment connections and partnerships.

“A feature event of the mission will be the Victoria stand at the 2015 Gulfood exhibition, the world’s largest annual food and hospitality event. “The Victorian Government is also looking to develop a range of new opportunities that are being presented by the region’s growing prosperity.” Victoria’s trade missions to the Middle East strengthen strategic relationships to support deeper engagement with the region and help to facilitate trade and investment opportunities for the state in one of its key global markets.