Posted on January 31, 2017

Ultra Luxury, a brand new exhibition, debuting in November 2017, aims at catering to the growing luxury markets in Qatar and GCC. Ultra Luxury will provide a platform for global luxury brands to meet and showcase their products and services to a highly targeted and sophisticated group of VIP visitors. The exhibition will take place over 4 days at the Doha Exhibition and Convention Center (DECC), Qatar between 5 to 8 November 2017.

The GCC represent a big opportunity for luxury brands. According to Wealth X, Ultra Luxury’s Knowledge Partner, the GCC is home to more than 4,500 Ultra High Net Worth (UHNW) individuals with an estimated fortune of US$817 billion. Research by Wealth X indicates that among the top interests for the regions Ultra High Net Worth individuals are Real Estate, Sports and collectable cars which will form the basis for Ultra Luxury’s offering, in addition to private jets, accessories, fashion, art and many others. This comprehensive approach to luxury positions Ultra Luxury Qatar uniquely on the luxury events calendar in Qatar and the region.

Ms. Ghada Al Khater, Ambassador for Ultra Luxury commented: “Ultra Luxury Qatar 2017 is set to become the meeting platform of choice for global luxury brands and regional consumers. We intend to achieve this by delivering a unique luxury experience for our visitors that will support and enhance Qatar’s position as a regional luxury hub. A new generation of luxury customers is emerging which is more sophisticated, aware and engaged. Ultra Luxury Qatar is designed to meet their needs and provides them with an unforeseen unique experience”.

Ultra Luxury Qatar is the latest addition to Qatar’s growing agenda of events as part of Qatar Tourism Authority’s strategy to develop unique and relevant tourist attractions to visitors from GCC and beyond. The exhibition will occupy a total space of more than 10,500 sqm and will feature over 100 exhibitors distributed across 2 halls within the Doha Exhibition and Convention Center.

Moreover, visitors will have the opportunity to participate in one of the exhibition’s special features that include the Ultra Lounge - an area dedicated to networking and one to one meetings. Another feature is Ultra Wisdom - a knowledge area dedicated to seminars and workshops by leading luxury brands, allowing visitors to get a glimpse of up and coming trends. And for the fashion forward visitors, the exhibition will include Ultra Boulevard - a unique catwalk area featuring the latest trends and collections from global and regional designers.

The exhibition will take place in Doha Exhibition and Convention Center located in the heart of West Bay, Doha’s most luxurious district. The venue is easily accessible and surrounded by many 5 star hotels that include some world famous dining destinations, adding more choices to visitors who want to indulge after exhibition hours. This includes the Shangri La hotel, right opposite the venue, who has partnered with Ultra Luxury to become the Official Hotel Partner. Ultra Luxury would like to acknowledge all of their partners which includes: Qatar Tourism Authority, Qatar Airways, Shangri La Doha and Wealth X.

“Qatar’s luxury market has been growing steadily over the past decade, and we are committed through this exhibition to further support this growth, and to improving the luxury experience for consumers in Qatar and the region. We will work relentlessly with our partners and stakeholders to ensure that both exhibitors and visitors in Ultra Luxury Qatar get the value they deserve” concluded Ms. Al Khater.