Posted on February 21, 2020

The Philippine Department of Trade and Industry – Export Marketing Bureau (DTI-EMB), in coordination with the Philippine Trade and Investment Center – Middle East and Africa, will conduct an Outbound Business Matching Mission (OBMM) in Doha from February 21 to 24.

The Philippine business delegation is composed of representatives of 11 Philippine companies mainly in the food and beverages industry. The OBMM aims to develop and expand relationships with business, government and multiplier organisations in Qatar and enhance local understanding of the current economic conditions and business opportunities. It will be headed by DTI-Trade Promotions Group (TPG) Undersecretary Abdulgani M Macatoman and include Philippine Commercial Attaché for the Middle East and Africa Charmaine Mignon S Yalong, DTI-EMB’s Senior Trade and Industry Development Specialist Myrtle Faye L. Solina and Trade and Industry Development Specialist Al-Mahdi I Jul-Ahmad.

The mission is also anchored in Exporting Marketing Bureau’s aspiration to engage with high-level promotion, targeted market intelligence and business matching, and focused training and capacity building for both large companies and micro, small and medium enterprises (MSMEs), which also echoes the thrust of Philippine Halal Export Development and Promotion Act (PHEDP). The project supports the Export Promotion for Philippine Food Sector, which endeavours to bring Philippine cuisine, ingredients, and beverages overseas.

The programme’s strategy will build on Strategy No 3 of PEDP 2018-2022, which is to design comprehensive packages of support that will be able to mainstream the Philippine food, food ingredients and beverages sectors, and encourage innovations in major Philippine commodities and niche products. The featured products for the Doha mission are food items, sauces, spices, mixes and condiments whereas the services include cargo and logistics. Among the participating Philippine companies are Mother’s Best, a Philippine brand known for its line of prepared and ready-to-use condiments, marinades and sauces, as well as manufacturer and distributor of quality snack foods Jocker’s Food Industries.

Also part of the delegation is one of the Philippines’ leading food companies San Miguel Foods and Marikina Food Corporation, a food manufacturing company engaged in the development and production of high quality and cost efficient noodle products. Other participants are Lipa Fresh Coconut, Magic Melt, Marigold Manufacturing Corporation, PasciolcoAgri Ventures, PinesVill, Sagrex Foods Inc and LBC. DTI-TPG Undersecretary Macatoman reiterated the need for more Philippine brands to enter the Middle East markets to cater to the demand of Filipinos living there and to penetrate the mainstream market. He added that the mission also seeks to promote Philippine bananas in the Middle East markets, among others.

The mission will kick off with a seminar on Basic Exporting and Doing Business in the Philippine to be held at the Philippine Embassy Doha on February 21. The delegation is also set to have business matching events, market scanning, store visits and meetings with government authorities in Qatar.

source: Qatar Tribune

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