Posted on February 08, 2015

Nissan Middle East and Saleh Al Hamad Al Mana Co., its exclusive dealer in Qatar, were heavily involved in supporting the famous The Color Run, presented by Your Health First in Qatar, a fun-filled 5km fun run dubbed the “Happiest 5k on the Planet.”

The event made its debut for the first time in Qatar and was held on Saturday, February 7, at Qatar National Conventional Centre. Official vehicle for The Color Run in Qatar was the new Nissan X-Trail, the Japanese auto maker’s stunning compact SUV. The Color Run presented by Your Health First, is a five-kilometer, un-timed fun run in which thousands of participants were doused from head to toe in different colors at each kilometer.

The success of The Color Run in the UAE recently promoted organizers to stage another of the global event series in Qatar. Nissan was involved in supporting The Color Run in the UAE with the X-Trail also to the fore. The run is followed by a huge color festival where more colored powder is brought into play as part of the fun and to create countless color combinations. Organizers say there are only two rules – wear white at the start line and finish plastered in color.

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Monal Zeidan, director of marketing at Nissan Middle East, says: “Everyone had a great day in Doha at The Color Run. The recent event in the UAE was enjoyed by all so the success was built upon by staging a similar event in Doha and Nissan is delighted to again be a part of it through our X-Trail. Motoring should be about fun, enjoyment and excitement, not just going from A to B. That’s certainly what the Nissan X-Trail is all about and we witnessed that in Doha.

“The latest X-Trail, which builds on our 4x4 heritage and benefits from the company’s crossover leadership, redefines the compact SUV segment. It also boasts cool crossover style and efficiency, superb design, ground-breaking technology and outstanding comfort. Fully connected, the X-Trail is equipped with the latest generation NissanConnect in-car navigation, information and entertainment system.” And Declan McClusky, general manager automotive, at Saleh Al Hamad Al Mana Co., said: “We’re proud to be involved with Nissan in showcasing such an exciting event in Qatar. The sponsorship of the fun run bears further testimony to our commitment to our market. And above all, The Color Run presented by Your Health First is all about fun and so is the X-Trail. It’s a great combination.”

Photos and videos from the race can be followed on #theonetofollow

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