Posted on May 18, 2011

Nasser Bin Khaled Automobiles, the exclusive dealers of the iconic Mercedes-Benz in Qatar, has taken the automotive world of car fans to a new hi tech dimension with the application of the QR Code. Standing for Quick Response Code, the QR Code is part of NBK Automobiles enhanced social communications initiatives that aims at offering Mercedes-Benz enthusiasts the ultimate and most exciting experience.

A QR code is a specific matrix barcode readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.

With a campaign which has been recently launched in town on the NBK Automobiles FaceBook page and titled "Download It, Suss It, Drive It", NBK Automobiles is the first Mercedes-Benz dealership worldwide and the first automotive company in Qatar and the rest of the GCC to implement the sophisticated QR Code communications system.

Khaled Shaa'aban, General Manager of NBK Automobiles said: "Mercedes-Benz has recently celebrated 125 years of innovation. This can only translate into the fact that Mercedes-Benz, in addition to being the inventor of the automobile, is truly a pioneer in the automotive technology. The introduction of the QR Code serves to add a mind-blowing element to the experience Mercedes-Benz vehicles' owners have had so far. At NBK Automobiles, we firmly believe in the power of communications and have therefore built a full-fledged creative and innovative platform to reach out to clients, prospects and fans with the best there is in the world of automobiles."

Mobile phone users can simply point their mobiles (or other camera-enabled mobile) at the QR Code they see. With the right software it will fire up its browser and take you directly into the Mercedes-Benz Cyber World. The QR Code Reader can be directly downloaded from or from Apple App Store (for I-Phone), Android Market, or BlackBerry App World (for BlackBerry Phones), Nokia Users please download from OVI Store.

Although initially used for tracking parts in vehicle manufacturing, QR codes are now used in a much broader context, including both commercial tracking applications and convenience-oriented applications aimed at mobile phone users (termed mobile tagging). QR codes can be used to display text to the user, to add a vCard contact to the user's device, to open a Uniform Resource Identifier (URI) or to compose an email or text message. Users can also generate and print their own QR codes for others to scan and use by visiting one of several free QR code generating sites.

Recently, QR codes have become more prevalent in marketing circles and have been integrated into both traditional and interactive campaigns. Media where QR codes have been deployed include: billboard ads, guerrilla marketing campaigns, in-store displays, event ticketing and tracking, trade-show management, business cards, print ads, contests, direct mail campaigns, websites, email marketing, and couponing just to name a few. QR codes are of particular interest to marketers, giving them the ability to measure response rates with a high degree of precision allowing for easier ROI calculation, thus helping justify spending on marketing budgets. QR codes have also been used at trade shows and in conferences amongst others.