Posted on January 27, 2016

The Swiss watch brand Longines officially inaugurated its first monobrand boutique in Qatar, in a premium retail destination mall in Doha. The new boutique welcomes visitors into an elegant space allowing them to discover the whole range of the Longines collections. On Monday, 25th January 2016, the Swiss watch brand Longines inaugurated its firstmonobrand boutique in Qatar, in Doha City Center, one of the high-end retail malls of Doha. Longines carries a prestigious legacy of watchmaking expertise while reflecting a strong devotion to tradition, elegance and performance.

With its clean lines and dark mahogany display cabinets, the new Longines boutique welcomes visitors into a warm and elegant environment which enhances the models on display. This opening creates the opportunity for customers to discover the Longines universe and to admire iconic timepieces of the brand, as well as new models. The specially trained staff provides expert advice on the brand’s comprehensive range of watches and gives clients a first-hand experience of the brand’s history on tradition, performance and elegance.

Longines opens its first monobrand 2 [].jpg

Longines is delighted to offer its customers a destination where they can choose from the best selection of Longines timepieces in Qatar, which is one of the key markets in the GCC region. The Swiss watchmaker and the Qataris share a common passion: equestrian sport. Longines is moreover committed to many competitions taking place in the area, such as the Longines Global Champions Tour. The customers in this market are connoisseurs who understand and value the traditional legacy of Longines’ elegant designs, and this boutique is an addition to the brand’s growing network of boutiques around the world.

The new Longines boutique is a modern interpretation of the brand’s traditional values and about two centuries of craftsmanship. With each new boutique opening, Longines takes the opportunity to show different facets of its passion for elegance and constant innovation. Ramesh Prabhakar, Managing Partner of The Rivoli Group, added “We are extremely pleased to partner with such an esteemed brand in bringing its first flagship boutique to Doha. As a company we are continuously looking to elevate the customer’s shopping experience and our association with Longines for the launch of this new boutique is a testament to our commitment towards our clientele in Qatar”.