Posted on June 13, 2013

Following a recent upsurge in the activities of illicit vendors, HP has introduced authentication technology allowing customers to tell within seconds if the ink and toner printer cartridges they have purchased are genuine HP products.

Speaking at an anti-counterfeit event held in Qatar today with speakers from HP and Microsoft, demonstrating HP’s latest Mobile Authentication solutions, Tina Rose, Anti-counterfeit Marketing Programme Manager, EMEA Printing & Personal Systems, expressed concern at the impact of counterfeit products on businesses around the country.

She said: “Counterfeiting poses a huge challenge to brands and businesses in Qatar. Counterfeiters harm manufacturers and customers by consistently undermining business standards and practices. Counterfeiting is bad news for everyone, as it dishonestly generates billions of dollars and threatens the reputation of global brands such as HP. It also harms consumers by creating low quality products with unknown chemicals which damage printers and could harm the environment.”

Tina Rose explained that the need to put a permanent end to such illicit activities makes it imperative that HP leads the way with awareness campaigns and innovation.

She continued: “The war against counterfeiters is constantly evolving and we remain steadfast in our resolve, which is why we always look for new ways to tackle counterfeiting in our various markets across the world.” HP described this event as one way to do this, by proactively educating customers and partners to be vigilant against fake printing supplies.

Tina Rose also disclosed that HP, cooperating with local authorities,had in the last four years conducted more than 1,000 investigations, resulting in over 800 enforcement actions in the EMEA region. Nearly nine million units of counterfeit products and components have been seized. The latest sophisticated security technology on HP printer cartridges show the company’s determination to protect consumers against the deceitful and illegal actions of counterfeiters.

“Through the Anti-counterfeit Programme, HP is working hard to protect partners and customers, and ensure they receive only authentic supplies by making it difficult to produce, distribute and sell counterfeits. HP has been tackling counterfeiting in three main ways: awareness, product packaging and enforcement.As part of this programme, we have introduced HP Mobile Authentication technology on new Original HP print cartridges,” she concluded.

HP Original inkjet and LaserJet print cartridges feature sophisticated holographic properties as well as a new Quick Response (QR) code which customers can easily validate using a web-enabled smartphone or online via www.hp.com/go/ok.

With HP Authentication Software, HP offers customers in Qatar easy-to-use support to avoid counterfeit LaserJet print cartridges. They can download and install the free software from www.hp.com/go/TonerCheck. Should the software detect anything unusual, it will warn customers with messages and advise users on what to do next.

Original HP supplies distinguish themselves by their superior quality and reliability at competitive prices. Authentic HP LaserJet and inkjet cartridges, unlike counterfeits, benefit from a history of investment and testing to provide superior performance and consistent results.

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