Posted on October 21, 2019

Attended by more than 120 travel trade professionals and media representatives, the German National Tourist Office (GNTO) held a successful roadshow event in partnership with premium airline partner Qatar Airways in Doha, with the aim to promote Germany as a year-round travel destination and to share the country’s latest inbound tourism figures and forecast of the Gulf region.

The well-attended B2B event, which targeted key travel trade, media and key opinion leaders, was hosted at Msheireb Properties, Jelmood House, where the German Ambassador, H.E. Hans-Udo Muzel inaugurated the event with a welcome speech confirming the commitment to the local travel market. H.E. Hans-Udo Muzel, German Ambassador to Qatar, highlighted during his speech: “Travellers from Qatar are very welcome to visit Germany all year-round and are guaranteed to find high quality services, great value for money, luxury accommodation and facilities as well as a  genuine appreciation for their business. We are very much looking forward to hosting our friends and partners from Qatar in our beautiful country.”

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Underscoring the relevance of Qatar and the Gulf region to ‘Destination Germany’, Nicole Zaspel, Sales & Marketing Manager for the Gulf countries at German National Tourist Office (GNTO), an affiliate of the German National Tourist Board (GNTB), explained that travellers from the region are among the country’s highest spenders and said: “Being Germany’s third-largest non-European source market after China and the USA, the Gulf region is an extremely important market for us, where its travellers currently stay an average of 11 nights and spend, on average, $5,300 per person per trip, significantly more than other international travellers“.

According to the latest forecast from the GNTB, Gulf region travelers visiting Germany are expected to grow to 3.6 million overnight stays by 2030, compared with 1.8 million guest nights recorded in 2018 with focused promotions of the country’s high-end resorts, shopping complexes, tour operating partners, medical tourism providers as well as excellent connectivity provided through direct flights to various German cities.

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Qatar Airways Vice President of Doha Sales, Ms. Martha Paulos said: “Germany is one of Qatar Airways’ most important markets for both business and leisure travellers alike. As premium airline partner of the German National Tourist Office (GNTO), we are committed to strengthening our strategic and commercial links with Germany and this roadshow has provided the perfect platform to engage in a fruitful trade and knowledge exchange between our two nations. “Through our 35 flights per week from Doha to Frankfurt, Munich, Berlin, Hamburg and Stuttgart, we have incredible connectivity to Germany and offer travellers an unrivalled experience with our renowned five-star customer service.”

The Germany Roadshow in Doha was part of the growth campaign with 9 tourism, hospitality, medical and luxury retail partners meeting tourism trade leaders in Qatar to boost visits to Germany during the upcoming winter festive season and was hosted in partnership with premium airline partner Qatar Airways:

Breuninger Department Store         

Cologne Tourist Board  

DMC & MICE Germany

Excelsior Hotel Ernst     


Ingolstadt & Wertheim Village  


Sana Hospital Group     

Studiosus Incoming Munich