Posted on February 17, 2014

Doha-based creative agency, grow, was appointed by Qatar Petroleum to create a brand identity and advertising campaign for the recently launched IPO of its petrochemical subsidiary, Mesaieed Petrochemical Holding Company Q.S.C. (MPHC).

The IPO offers Qataris the opportunity to secure their investment in Qatar’s future wealth by investing on preferential terms. This is the first major share offering and listing on the Qatar Exchange under the State of Qatar’s policy to develop an investment and personal savings culture among Qatari nationals.

 “The brief was to produce an instantly recognizable visual identity which would be a powerful communications device across all communications media,” commented grow Managing Director, Anthony Ryman. “It is bold, colourful and dynamic, while allowing for flexibility to move easily across different media platforms – always emphasizing the importance of the investment opportunities with MPHC.”

 “The identity encompasses the spirit of Qatar which combines ambition, growth and change, all expressed through partnerships which further the long-term financial security of the Qatari people.”

As this IPO is the first of its kind in Qatar, it was essential for the brand communications to be simple and eye-catching and communicate the attractions of investment in a straightforward visual and verbal way. Grow produced a series of advertisements which ran in all local newspapers as well as several news and community websites, additionally supported by the their website www.mphc.com.qa, also designed by grow.

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Under the guidance of H.H. The Emir, Sheikh Tamim bin Hamad Al Thani, the Ministry of Industry and Energy and Qatar Petroleum, have embarked on a programme of sharing of the national wealth through investment in privatized elements of the downstream and petrochemical sectors. 

MPHC has been established by QP to combine some of the most important drivers of QP’s success in the petrochemical industry, holding QP’s interests in three established companies under one leading integrated regional producer and exporter of petrochemicals. The IPO represents an opportunity for all Qatari nationals to participate in the prosperity and the success of the State of Qatar and in the future of Qatar’s hydrocarbon sector. The subscription period closes on 21 January 2014, with listing of MPHC shares on the Qatar Exchange expected to take place in February.

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