Posted on April 02, 2017

Costa Coffee shared the secrets and techniques to making distinctive coffee at a masterclass held for Qatari media, social media influencers and coffee lovers hosted by the coffee giant’s Middle East Barista Champion “Arjem Prado” at Medina Centrale – The Pearl in Qatar.

The masterclass comes as Costa Coffee introduces the first in a series of limited edition roasts under the name Old Paradise Street, available in small batches for a limited time.  During the class, Prado revealed the secrets and techniques that have placed Costa Coffee as one of Qatar’s and the world’s top coffee shops. Prado, a Qatar based barista, won Costa Coffee’s “Barista of the Year 2016 Championship in the Middle East” which established him as one of the most skilled coffee connoisseurs in the region, and amongst the top Costa Coffee baristas globally.

Costa Coffee Masterclass serves 2 [].jpgNamed after the street in Lambeth, London, where Costa coffee has been roasted since the brand’s incarnation in 1971, every bean is slow roasted under the meticulous eye of Costa’s Master Roaster, Gennaro Pelliccia, to ensure nothing less than perfection in every batch. The first guest roast, Old Paradise Street No.19, is a single origin from Papua New Guinea and is known for its distinctive, clean fruity taste combined with delicate caramel notes. Launched for the first time in Qatar it is expected to entice coffee lovers with an irresistibly unique taste in all of their favorite coffees.

Mags Dixon, Head of Marketing at Costa International commented on the event saying, “Consumers in Qatar have always shown that they understand coffee and have a high appreciation for coffee that is made with care. For this reason, we wanted to make sure that our latest limited edition roast, Old Paradise Street No.19, is accompanied by a masterclass that showcases Costa Coffee’s unique and hand-crafted approach to making coffee. We also developed an exclusive fragrance under the same name that is inspired by the roast itself and brings to life its unique aromatic characteristics.”

With over 43 years of coffee expertise, Costa sees coffee making as an art and is currently one of the fastest growing coffee shops in the region, operating in 30 markets globally with 26 stores in Qatar alone.

Costa Coffee Masterclass serves 3 [].jpg

“Coffee drinking is an important part of the region’s heritage and is an industry that is growing at a very high speed,” said Hassan Jawad, Divisional Manager Costa Coffee Jawad Business Group –Bahrain, Qatar, Oman and Saudi. “But what makes Costa Coffee different is the attention to quality, skill and care that our skilled baristas give to hand-crafting every cup of coffee. We are proud to launch the Old Paradise Street No.19 in Qatar because it is a market that understands coffee and deserves the best coffee delivered by the best baristas in the region.”

Coffee lovers in Qatar can enjoy the limited-edition roast from March 25th 2017 in Costa Coffee stores across Qatar.