Posted on March 10, 2020

Bedaya Center for Entrepreneurship and Career Development (Bedaya Center), a joint initiative by Qatar Development Bank and Silatech, on the occasion of International Women’s day, in collaboration with coach Najlaa Al-Khulaifi hosted a motivational workshop. The workshop highlighted the importance of self-communication (intrapersonal communication), balancing responsibilities as well as sharing success stories on women empowerment.

During the workshop, coach Najlaa Al-Khulaifi shed light on the methods of using and discovering self-communication techniques, which contributes significantly in empowering women. The attendees at the workshop were made to understand the process to assess strengths and weaknesses that will help them to discover themselves and better understand the challenges that they could face, and thereby achieve their goals in a more effective way. In the second session of the workshop, Al-Khulaifi touched on the subject of balancing responsibilities and how to achieve it through effective techniques and tools. In this session, Al-Khulaifi discussed in detail how women can balance their responsibilities as majority of them have multiple responsibilities that vary between home, work and study, which increases the daily stresses they live in.

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Commenting on the successful workshop, Reema Al-Khater, Marketing Manager at Bedaya Center said,” We are pleased to celebrate International Women's Day, where we sought, during this motivational workshop in collaboration with coach Najlaa Al-Khulaifi, to help the attendees discover themselves by highlighting their strengths and weaknesses using their skills and talents to achieve their goals in life, in addition to learning the best methods of balancing their responsibilities.” “We also reviewed, at the end of the session, a set of success stories about empowering women, with the aim of inspiring and encouraging attendees by sharing life and practical experiences of successful businesswomen who managed to overcome barriers and prove themselves through their projects in different sectors,” she added.

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“Qatari women play an important role in the field of entrepreneurship in Qatar due to the support they are earning locally. Females form 60% of the registered entrepreneurs at "Bedaya" center, reflecting the growth in the number projects run or owned by women that confirm the culture of Qatari women and their knowledge about the market and business, and its related aspects. However, to face the big competition in the market, we must support women by all means to overcome challenges and obstacles that prevent them from getting involved in the business world. Our support and motivation will play a crucial role in energizing these promising women entrepreneurs to face competition with strength and effectiveness,” she concluded.

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