Posted on October 26, 2019

Aura Hospitality & Food Services, a leading player in the hospitality sector, announces its ambitious plans to open 9 new F&B outlets in Qatar. The announcement was made during the launch of a refreshing and lavish breakfast menu developed by the celebrity Chef Fawaz Al Omaim at SMAT, a fine-dining restaurant offering an eclectic mix of authentic Qatari dishes.

Hosted on October 24th, the restaurant welcomed esteemed members of the local media, local business and lifestyle magazines, news portals and well-known social media influencers over the preview of the newly launched breakfast menu. Owned and managed by Aura Hospitality & Food Services, the 250-seat outlet is located above Orient Pearl restaurant by the picturesque Doha Corniche. Since its opening in March 2018, SMAT has become the most revered destination for the locals, ministries, official delegations, VIPs, etc. Showcasing an elegant yet relaxed ambience, the interior of SMAT features traditional and contemporary local art, representing the Qatari way of life.

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Since its inception, SMAT’s unique menu promises to redefine the feel and taste of the local cuisine and take dining guests on a culinary journey through the unique gastronomic heritage of Qatar and The Gulf, characterized by their distinctive origins, signature dishes as well as exclusive ingredients, spices, textures, and tastes.

On this occasion, Yasser El Zein, General Manager, Aura Hospitality & Food Services, said: “This day marks yet another cornerstone towards Aura’s commitment to drive the growth of F&B industry in Qatar. We have faith in the economy of Qatar, and we envision to create a strong lineage of influential F&B outlets in the country to cater to our esteemed customers. We are expanding because we see huge opportunities in the market, and we believe that the market is moving in the right direction. Qatar Airways and NTC are doing an amazing job towards transforming the country into a touristic destination and offering a great push to the Qatari economy.”

“We are most certain about the coming years, which will be huge in terms of growth and development. We believe that being biggest local food & beverage group, we have a major role to play in this transformation phase and such endeavors only testify our strong sentiments to take our economy to newer growth horizons,” El Zein added.

On his part, Charbel Mhanna, Business Development Director, Aura Hospitality and Food Services, said: “We are pleased to present to you the most sumptuous breakfast for Qataris. Minutest of details have been kept in mind before launching this menu in order to satiate the taste buds of every Qatari citizen. We take pride in stating that just over 18 months of its launch, SMAT has received a tremendous response from the people and such overwhelming response only inspires us to strengthen our presence in the market as we are set to open 9 new restaurants between the end of 2019 and beginning of 2020 to sustain the title of the most coveted F&B brand in Qatar.”

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As part of the plan, Aura hospitality will be opening 9 new outlets across Qatar in Mall of Qatar, Lusail, Pearl and Souk Wakif. Some of those new outlets will be opened in Qatar for the first time and some of them will be branches of the existing renowned restaurants. Since its inception in 2012, AURA Hospitality & Food Services has grown to become one of the foremost names in Qatar’s fast-growing, entertainment and hospitality sector. The Group currently owns and manages 37 F&B and Entertainment outlets, including the hugely popular Orient Pearl and SMAT, La Casa Twenty-Eight, Debs W Remman, Baladna and Remman Café at the Medina Centrale, The Pearl - Qatar and Mall of Qatar among others.

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